The intelligence your ads have been missing
Helios generates unique ad copy for every keyword and continuously optimizes based on real performance.
For teams managing 500+ keywords. Generate copy in minutes, not days.
Trusted by performance marketing teams at
Managing $50M+ in annual ad spend
One platform, full control
From keyword selection to live optimization. Everything connected.
Copy that scales
AI writes 15 unique headlines per keyword. Matches your brand voice and landing page.
Always improving
AI learns what works. Top performers get more reach. Weak ads get replaced.
Spot the waste
See which search terms drive results—and which ones waste budget.
Direct to Google
Push directly to Google Ads. Preview first. Your existing ads stay safe.
Every keyword deserves its own copy
Tailored ads perform better. But writing unique copy for hundreds of keywords? Impossible. So most get generic ads.
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How Helios works
Connect once. Improve continuously.
Connect
Link your Google Ads account. Helios reads your landing pages and learns your brand.
Generate
AI writes 15 headlines + 4 descriptions per keyword. Each one takes a different angle.
Optimize
Helios tracks what's working. Weak headlines get swapped out. Winners get more reach.
Built for the details
Everything PPC managers need, nothing they don't.
Search term scoring
Quality score 0-100 based on CTR, conversions, and CPA efficiency.
Wasted spend alerts
Flag high-cost, zero-conversion terms. Export to negatives in one click.
N-gram analysis
1-4 gram breakdown with impressions, clicks, CTR, cost, and ROAS.
Competitor handling
Auto-detect competitor terms. Generate trademark-safe messaging.
AI negative strategy
Context-aware recommendations. Understands your business model.
Landing page scanning
Extracts H1s, features, pricing. Grounds copy in real page content.
Direct API sync
Push to Google Ads via Customizer API. No exports, no uploads.
Brand profile
USPs, tone of voice, target audience. Every headline stays on-brand.
Better ads, better results
AI that writes, learns, and improves—automatically.
Results vary by account, industry, and competition.
Frequently asked questions
How does the AI generate ad copy?
Helios uses large language models combined with your brand profile, landing page content, and keyword context to generate 15 semantically diverse headlines and 4 descriptions per keyword. Each headline takes a distinct angle: benefits, urgency, features, social proof, and more.
How is copy pushed to Google Ads?
Helios connects directly via the Google Ads API using ad customizers. Your original ads stay intact as defaults, while AI-generated copy is layered on top at the keyword level. Changes go live in real-time with automatic labeling for easy tracking.
What about competitor keywords and brand safety?
Helios automatically detects competitor campaigns and generates brand-safe, trademark-compliant messaging. The AI understands the nuances of competitor targeting and creates appropriate variations without risking policy violations.
How does the optimization work?
The AI monitors CTR performance at the headline level. After 100 impressions, underperformers are flagged and regenerated with fresh angles. Winners are identified and their patterns amplified across similar keywords.
What accounts does Helios work with?
Helios works with any Google Ads account via MCC or direct connection. It's built for teams managing 500+ keywords across multiple campaigns. Multi-account support is included for agencies and in-house teams managing multiple brands.
Is my data secure?
Yes. Helios uses OAuth for secure authentication, with strict account-level data isolation. We never store your Google Ads credentials. All data is encrypted in transit and at rest.
What languages are supported?
Helios generates native copy in 20+ languages. This is true generation, not translation, ensuring culturally relevant messaging for each market.
Let AI handle the copy
You bring the strategy. Helios brings the intelligence. Join the private beta.